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How to Run Ads on Telegram: A Complete Guide

Telegram has become one of the very most popular messaging apps, with over 800 million monthly active users. If you want to market your business, brand, or content, run telegram ads supply a great possibility to reach an international audience.

Unlike other platforms, Telegram’s ad method is designed to be privacy-focused, non-intrusive, and displayed only in public places channels with over 1,000 subscribers. This guide will walk you through how you can run ads on Telegram effectively.



1. What Are Telegram Ads?
Telegram Ads are sponsored messages that show up in large public channels with at the very least 1,000 subscribers. These ads:

Have a 160-character text limit (no images or videos).

Include a clickable url to an external website, channel, or bot.

Appear only in large public channels (not in private chats or groups).

Maintain user privacy (no personal tracking or targeted ads).

2. Benefits of Advertising on Telegram
Massive Audience: Reach millions of active users globally.

Privacy-Focused: No personal information tracking, making it a trusted platform.

Cost-Effective: You only pay per ad impression.

High Engagement: Telegram users are active and engaged, making ads effective.

3. How to Run Telegram Ads (Step-by-Step Guide)
Step 1: Create a Telegram Ad Account
To start, go to the Telegram Ad Platform at ads.telegram.org and join with your Telegram account.

Step 2: Set Up Your Ad Campaign
Choose the Target Language & Region

Select the language and country that you want your ad to seem.

Create Your Ad Message

Write a short and engaging text (max 160 characters).

Add a call-to-action (CTA) like “Join Now” or “Learn More.”

Include a link to your channel, bot, or website.

Select Target Channels

Telegram ads appear in public channels with 1,000+ subscribers.

You can decide specific topics relevant to your business.

Step 3: Set Your Budget & Bid Price
Telegram Ads are powered by a cost-per-impression (CPM) model.

The minimum budget to run ads is €2 million ($2.1M), making it suitable for large businesses.

You bid per 1,000 ad impressions (higher bids recover placements).

Step 4: Submit & Launch Your Ad
Review your campaign settings.

Click Submit for Review (Telegram will find out if your ad follows the principles).

Once approved, your ad will start appearing in large public channels.

4. Alternative Ways to Advertise on Telegram (Without the €2M Minimum Budget)
If you don’t have a big budget, you'll be able to still advertise your business by using these methods:

1. Promote in Public Channels
Collaborate with Telegram channel keepers to post ads or sponsored messages.

Find popular Telegram channels related to your niche.

2. Use Telegram Bots for Marketing
Create automated bots to have interaction users, respond to your questions, or provide promotions.

Many businesses use Telegram bots for customer care and product recommendations.

3. Create Your Own Telegram Channel
Build an online community around your small business.

Share valuable content, updates, and promotions to draw in followers.

5. Tips for Running Successful Telegram Ads
✔ Keep Your Message Clear & Concise – You only have 160 characters, so make every word count.
✔ Use a Strong Call-to-Action (CTA) – Encourage users a subscription, visit, or buy.
✔ Target the Right Audience – Choose relevant channels and languages to maximize engagement.
✔ Track Performance – Analyze impressions, clicks, and conversions to optimize your ads.

Running ads on Telegram could be a powerful method to reach countless users, especially if you have a big budget. However, if you’re your small business or startup, alternative marketing methods like sponsored posts, bots, and organic growth can nonetheless be highly effective.